Dressing the South's Most Beautiful Brides

since 1985

Diane's Formal Affair has been helping brides create their dream bridal look for almost 40 years. With a specially curated collection of wedding dresses from sizes 2-32, we have something for everyone. Visit our small town of Jasper, Alabama & let us guide you in your search for the perfect wedding dress for your special day.

Book your Appointment

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The Diane's
Experience

When you step inside our store, our goal is for you feel like part of our Diane's family. We know searching for the gown can be overwhelming, and our knowledgable bridal consultants are so excited to help ease the stress and find the one with you! Bridal is our passion and we can't wait to experience this joyful season with you as you make your vision come to life. We can't wait to see you soon.

It starts here.

Testimonials

"My wedding dress shopping experience was amazing. The staff was so kind and pleasant. All my consultant did was ask me where my wedding was going to be and I showed her two photos - then she picked out my dream dress. I still don't know how she did that!"

- Maddie C.

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Are you a Diane's Bride?

share your wedding day story with us!

We are moving back home.

We are headed back to downtown Jasper in early 2025. We can't wait to share our renovated space with you!

For now: visit us in the Jasper Mall

300 Hwy 78,

Jasper, AL 35501

Book your Appointment

By Appointment Only.

We hope everyone had a wonderful Thanksgiving with their families! Reminder we will be closed today!!

We will be back open tomorrow 🤍

Don’t forget our end of year sale is coming up Dec. 6 & 7!

Sharing some of our favorite moments from @kmalove_ & Simon’s wedding day because their wedding story was just posted to our blog!

Kennady was breathtaking in her gown - that she customized with 2 bows to fit her vision! We also had the honor of dressing her beautiful mother & her groom/groomsmen. 🤍

Fun fact: Kennady worked with us at our prom store when she was in high school!! We are so thankful we were able to play a small part in her special day.

https://www.dianesformalaffair.com/dianes-bride-kennady-simon

Join us December 6th & December 7th for our 3rd annual END OF YEAR BRIDAL SALE!! We have so much fun with this sale and are thrilled to bring it back again. Bring a friend to help you try on & be sure to arrive early to have the best selection of wedding gowns!

Store hours for the sale:
Friday December 6th 10:00am - 4:00pm
Saturday December 7th 9:30am - 2:00pm

Wedding gowns starting at $399 & Veils starting at $49. We will NOT be taking appointments for the sale, but we will be here to guide you!
Call our store if you have any questions & plan to shop with us!

This post has been a long time coming…. We are so thrilled to announce our upcoming move back to downtown Jasper.

We spent 20 years in our cozy house nestled downtown & have missed it so much. We have served sisters, mothers, aunts, & friends in this location and cannot wait to be back “home” as we like to call it.

To better serve our brides & the ones they love most, we are FULLY renovating our space. We cannot wait to share sneak peaks & updates as it is transformed back into a beautiful, updated, bridal boutique!

Stick around for more information in the coming months. We expect to be back early 2025 - just in time to celebrate our 40th anniversary! In the meantime, come shop with us at our current location in the Jasper Mall.

We have been dressing the South’s most beautiful brides since 1985 & cannot wait to carry on the tradition for generations to come. 🤍

This MGNY gown is elegant and sophisticated - perfect for a mother of the bride or your next social occasion! Book your appointment today to shop our extensive collection of gowns for your next event.

Fall into November savings with us! 🍂
Receive 15% off when you purchase a regular-priced wedding gown out of stock!
Receive 10% off when purchasing a wedding gown in our Sample Sale collection.

Now through November 30th. Book your appointment with us today to take advantage of this limited time offering. 🤍

*Discount not valid on any special order or on any past purchase. Limited exclusions apply.

Meaghan was such a stunning bride in her Essense of Australia wedding gown. This wedding was spectacular and so much fun at The Birmingham Zoo! 🤍

We are looking for a full-time bridal consultant to join our team. Prior experience within the bridal industry is not necessary. Must be a team player & willing to learn! Saturdays are required.

Email your resume & any questions you have to mollycheathamdfa@gmail.com

We look forward to hearing from you 🤍

@meganann17 you were the most stunning, glamorous, joyful bride on your wedding day! 🌸

We loved helping you find your dream dress & are so thrilled to play a small part in your special day. 🤍

We are closed today in observance of Labor Day! See you tomorrow 🤍

How beautiful was our bride Ashley in her Morilee wedding gown? 🤍
The touch of color in her gown is so romantic & beautiful 🌸

There’s nothing like the details of a wedding gown before a bride puts it on to walk down the aisle. ✨

Our beautiful bride Caitlyn in her Essense of Australia wedding gown. How ethereal & delicate are those flutter sleeves!

Thank you for choosing Diane’s to be a part of your special day 🤍

A beautiful June elopement in Scotland on the Isle of Sky!
@allisonshine99 you were a beautiful bride. We wish you a lifetime of happiness together 🤍

We are thrilled at announce our National Bridal Sale is EXTENDED until the end of the month. ✨
Appointments are filling up quickly for the extension. Come find your dream wedding gown at an unbeatable price!

SALE HAPPENING NOW - JULY 31, 2024.

Happy 4th of July from Diane's Formal Affair!! 🇺🇸

Don't forget we are closed today & tomorrow July 5 to celebrate the holiday!

We will be CLOSED tomorrow July 4th & Friday July 5th to celebrate Independence Day! 🧨

Don't forget our National Bridal Sale is coming up July 13th-20th!🌟 Spots are filling up quickly. We can't wait to help you find your dream dress for less!

Mark your calendars!!!!
Join us July 13-20 for the National Bridal Sale! 🎉 We are marking down over 280 wedding gowns up to 70% off to help you find your dream dress for less.

Appointments are REQUIRED for the sale & we will have limited appointment availability - Don't wait!

Book your appointment today! ✨

Book your appointment online 24/7 to try on the most gorgeous wedding dresses in Alabama. ✨

Introducing a couple of our favorite styles! Book your appointment on our website to try them on for yourself.✨

#dianesformalaffair #maggiesottero #morilee #yestothedress

@theindiaagd & Matthew’s wedding story is on the blog! A beautiful & meaningful ceremony + wedding day.

We still can’t get over how beautiful India looked in her @morileeofficial wedding gown! 🌸

This dress has us dreaming! ☁️
The silky stretch Mikado fabric is so crisp & clean. Accented with an oversized, feminine bow at the train - this gown is designed to flatter your curves! We can't wait to see our beautiful brides try this gown on!

#DIANES #2024bride #weddinggown #2025bride #newarrivals #dianesbride

Don't forget we are closed today to observe the Memorial Day Holiday. We will be back open tomorrow May 28, 2024. 🇺🇸

In Memory of Many - In Honor of ALL. Your bravery and service will never be forgotten. Thank you.

MEMORIAL DAY

We will be closed tomorrow, May 28, 2024 to observe the Memorial Day Holiday.

Fall 2024 arrivals are beginning to arrive and we cannot wait to share them with you.
So many touches of intricate details and exquisite fabrics will make unforgettable moments as you wed the love of your life.

#2024bride #2025bride #dianes #letsgetmarried #elegantwedding #dianesbride #newarrivals #weddinggown #allurebridals

The one we have been waiting on ….. DREW by Maggie Sottero. 🤍

Bold & Beautiful!!!! ✨

The most beautiful bride & the most exquisite wedding. @olivia.walker783 you were radiant in your @justinalexandersignature gown!!

We wish you a lifetime of happiness with your new husband 🤍

Timeless & elegant. Everything a mother should be wearing on her son/daughter’s wedding day.

We were so thrilled to help Mrs. Austin choose this beautiful Daymor Couture evening gown for her daughter’s wedding day. 💙

Kristen & Jeffrey tied the knot in beautiful Tuscany - how breathtaking are these images ???

Kristen looked exquisite in her wedding gown by @essenseofaustralia style #D3150. She finished off her bridal look with a dreamy @ericakoesler veil. ☁️

Our beautiful mother of the bride Stacey chose a stunning mob gown from our store as well! We thank you both for shopping with us and allowing us to be a small part of your special day! 🤍

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Diane's
formal affair

Dressing the South's Most Beautiful Brides

The Diane's
Experience

We are moving back home.

Follow us on Instagram

Connect With Us

Contact Us

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About Us

Dressing the South's Most Beautiful Brides

The Diane's Experience

We are moving back home.

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Follow us on Instagram

Connect With Us

The Diane's
Experience